A pivotal event for the natural and organic product industry, the Natural Products Expo West 2025 is gearing up to be a nexus of innovation and insight from March 4-7 at the Anaheim Convention Center.
Known as the leading trade show for the natural, organic, and healthy lifestyle industries, this year’s expo promises an array of new features and the latest insights on industry trends.
Expo West: A Hub for Discovery and Networking
Natural Products Expo West is bringing together a diverse array of stakeholders from the natural products community—offering a platform for brands, entrepreneurs, and investors.
This year, the expo is expected to host thousands of exhibitors and tens of thousands of attendees, all eager to discover new products, innovations, and business opportunities.
From fresh organic produce to cutting-edge beauty products, the exhibition floor serves as a window to the industry’s future.
Highlighted speakers boast expertise across various sectors, sharing insights that can not only inspire change but also drive sales growth.
Notable sessions cover everything from AI in the workplace to the latest on women’s health and trends in consumer goods.
Qalitex: Setting the Bar for Product Testing
Qalitex joins this vibrant community as an exhibitor, showcasing its significant expertise in the microbiology and chemistry testing of dietary supplements, cosmetics, and anti-microbial products. By adhering to stringent ISO 17025 and FDA registration standards, Qalitex ensures that products meet both regulatory and consumer expectations for safety and efficacy.
“Joining Expo West allows us to demonstrate our commitment to product safety,” said Nour Abochama, Vice President for Operations at Qalitex. “We are excited to connect with industry leaders and collaborate with brands dedicated to quality.”
Qalitex will present how its rigorous testing processes can be a linchpin for companies aiming for excellence in product development and market differentiation within the natural and organic sectors.
Podcasts Driving Consumer Conversations
Alongside her role at Qalitex, Nour Abochama also co-hosts the “Nourify & Beautify” podcast with Linda Yates, making a notable appearance at the expo. The podcast delves into the unseen side of beauty products, exploring everything from personal journeys behind product creation to the meticulous testing processes ensuring their safety.
Nourify & Beautify serves as a critical source for beauty insiders and newcomers alike, providing a platform for industry figures to discuss their work, innovation in testing, and the authenticity of their offerings.
The podcast’s presence at Expo West 2025 will offer a unique opportunity for attendees to engage as featured guests and expand their reach and authority within the industry.

Continuing the Conversation
For those attending Expo West 2025, visiting the Qalitex booth will be an opportunity to learn about the cutting-edge advancements in product safety testing. Additionally, engaging with Nour Abochama and Linda Yates could open doors to insightful discussions about featuring on Nourify & Beautify—whether sharing about new products or diving into industry narratives.
For more information on how Qalitex can assist with regulatory testing, visit their official website at qalitex.com or reach out via email at [email protected].
To explore guesting on “Nourify & Beautify,” contact via nourify-beautify.com or email [email protected].
Natural Products Expo West 2025, with its focus on innovation, sustainability, and engagement, continues to be the cornerstone event for the natural products industry. It is a crucial venue for intersecting new product discovery and the safety standards set by players like Qalitex, carving the roadmap towards a healthier, more transparent consumer market.
Join the expo to witness groundbreaking developments firsthand! More information is available at www.expowest.com.