In a world where college degrees often seem like the golden ticket to success, veteran manufacturing consultant Tony Gunn is calling for a shift in the narrative that undermines the value of trades.
Speaking passionately about the state of U.S. manufacturing, Gunn challenges a long-standing stereotype: “Trades are for those who couldn’t make it to college? That’s got to go.”
The Reality of Manufacturing: A Viable and Lucrative Industry
Contrary to the outdated belief that manufacturing is a dying industry with little room for growth, Gunn paints a picture of an evolving sector ripe with opportunities. The U.S. manufacturing industry is not only alive but thriving, offering lucrative careers that often surpass the financial potential of many traditional college-based professions.
Gunn emphasizes the robust return on investment that comes with choosing a career in manufacturing. “The ROI on manufacturing is actually greater right now than going to a university over the lifespan of a career,” he asserts.
This insight is backed by data reflecting competitive salaries and job stability within trades, challenging potential stigmas tied to these professions.

Bridging the Skills Gap: Education and Training
Gunn actively advocates for educational reforms that integrate and honor trade skills.
“We need to revisit educational narratives around trade skills,” Gunn insists, pointing to the discrepancy between the skills taught in schools and those demanded by the market.
The push for reshaping curriculums goes hand in hand with addressing a looming skills gap in the manufacturing industry. Gunn’s vision is to see educational institutions actively promote trades, positioning them as viable, respected choices alongside traditional college paths.
Dispelling the Myths: Intelligence and Skills in Trades
One of the most persistent myths Gunn is eager to dispel is the notion that trade jobs are reserved for those less intellectually capable.
“This industry is for brilliant people,” he says, highlighting the advanced skills required in modern manufacturing roles, from operating sophisticated machinery to developing innovative solutions.
The complexity and creativity involved in manufacturing today demand a high level of expertise and intellect, akin to any other professional field. Gunn shares stories of valedictorians opting for trades over a university route, underscoring that intelligence and skills are universal across career paths.
Driving Change through Awareness and Action
To initiate meaningful change, Gunn calls for increased awareness and proactive efforts to inspire the next generation.
“How do we get a generation who didn’t care about manufacturing to start caring again?” Gunn asks. His answer lies in engaging not just students but also their parents, showcasing the tangible benefits and stability a career in manufacturing can offer.
As Gunn rallies to reshape the perception of trades, he invites business leaders, educators, and policymakers to recognize the pivotal role these professions play in the economy. His compelling narrative serves as a reminder that the foundation of America’s prosperity can be as much in the hands of its skilled workers as its scholars.
By challenging stereotypes and advocating for change, Tony Gunn makes it clear that the time has come to dismantle barriers and embrace the limitless potential within America’s manufacturing heartland.
As he poignantly asserts, “That belief—that trades are a last resort—is what’s holding us back.” It’s time for that narrative to change.